Making Of: BMW X5M Competition

August 8, 2025

THE CONCEPT

In the new world of COVID-19, how do you achieve cinematic intimacy when physical distance is a mandate? The ambition was unwavering: to create a piece with a distinct visual soul, while re-imagining every step of the process to make it possible.

THE ORCHESTRATION

Every detail was pre-visualized. Virtual location scouts, remote casting via FaceTime, and stylist-led wardrobe fittings at our talent's home allowed us to arrive on the shoot day with a clear and shared plan.

On set, the challenge of distance became a creative opportunity. Needing to shoot our talent from further away, DP Mike Koziel chose vintage Japanese Nipponscope anamorphic lenses specifically for their beautiful character and dimensionality at longer focal lengths. This technical necessity informed the film’s unique aesthetic, proving that a constraint can be the catalyst for a strong visual identity.

The production was a choreographed ballet of safety and creativity. Our lighting team pre-lit the entire location and then exited, allowing the camera team to work in a protected bubble. Adjustments were communicated remotely, ensuring the set remained secure without compromising a single creative choice. 

THE RESULT

The final film stands as proof that ambitious filmmaking is possible when every logistical challenge is met with a creative solution. It embodies our core belief: that true mastery is revealed not in the absence of constraints, but in the art of thriving within them.